How to Use Instagram to Get Traffic on Your Website


If you run a website for your brand, you may be struggling to get more website traffic. Of course, optimizing the website as per the latest SEO trends is one of the tricks to get more traffic, but that’s a long-term plan. What if you need instant and target traffic on your website? In this case, you’ll have to utilize social media platforms like Instagram to reach your potential users and get free website traffic. 

For people who don’t know, Instagram is the most popular social media platform with 1 Billion active users. This means if you have enough followers on Instagram, you can easily direct that traffic to your website and convert your potential buyers. But, like anything else, attracting people on Instagram requires a dedicated plan. To make your job easier, we’ve put together a complete list of tips to get free Instagram followers and leverage the platform to increase your website traffic. 

Add Your Website Link to Your Bio

First and foremost, you should add your website’s link to your Instagram bio. This will make it easier for your followers to navigate to your website directly from Instagram itself. Another reason why it’s important to add a website link is that Instagram doesn’t allow users to add link anywhere else. No doubt, you can add “Swipe-Up” links in Instagram stories, but that are only available for users who have more than 10k followers on Instagram. 

Since “Instagram Bio” is the only place where you can add a link, it’s important add your domain link so that it becomes easier for people to go to your website. You can also replace this link any time you want. 

For instance, if you have published a new blog post on your website or added a new service page, you can temporarily replace the link in your bio and ask users to check it out. In any case, however, if you want to use Instagram to get more website traffic, it’ll be crucial to add a website link in your bio. 

Engage Followers Through Instagram Stories

As a business owner, it’ll be your responsibility to remind users about your website. Since you cannot flood your Instagram profile with “request posts”, it’s better to utilize “Instagram Stories”. You can post multiple stories in one day and promote your products/services directly. Even if you have 100 followers, publishing regular stories will attract at least half of them and you’ll be able increase your website traffic easily. 

Also, stories appear in the “Instagram Search” section. So, when you’ll add multiple stories, it’ll attract more and more people, eventually helping you get free Instagram followers. If anything, adding stories is another way to engage your followers and attract new users at the same time. 

Promote Your Products Through IGTV Videos

If you own an e-commerce store, IGTV videos are the best marketing tool to promote your products in front of a huge market. You can publish videos that talk about uses and installation of your products. Since there is no time-restriction for IGTV videos, you can publish as lengthier videos as you want. 

And, at the end of each video, you can simply ask the users to go to your website and check out the products. This will make it much easier to boost your overall sales and generate more revenue.  Publishing IGTV videos is also a great opportunity for e-commerce owners who struggle to rank their website higher in Google Search results. 

You can simply create a promotional video and publish it as an IGTV video on Instagram. In case you don’t have enough Instagram following, don’t panic; as you can buy Instagram followers in the beginning as well.


Thanks to Instagram’s immense popularity, social media marketing has become the most reliable tool for brand promotion. However, you can also use the platform to get free and instant traffic for your website. Simply, utilize the right marketing tricks and leverage your social media following to get targeted traffic for your website. Keep in mind that if you utilize Instagram the right way, you’ll be able to generate more leads and boost the overall conversion rate on your website.   

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