Local SEO is one of the most important optimization strategies to work with when a business wants to reach the people it has to work with. With this practice, your company can become a reference in its region and attract new customers who need and want to invest money in a certain product or service.
Have you ever thought about how many people are looking for your business on the Internet? or, how many of them could contact you, visit you or become clients? If you have a physical location and you want that to start happening to you, you need to know what local SEO is! You can visit SEO Community or get consultancy from the best SEO Expert for the detailed guidance on that
Search engine optimization strategies, as we know, are essential for Digital Marketing.
Increasingly, Google is becoming a personal assistant for any problem, including quickly finding a nearby restaurant, viewing its menu, or reserving a table for later.
With these optimization strategies you will be able to improve the organic positioning of your business so that those users who are looking for solutions at a certain time in a specific region can find you.
Thanks to a good position within the results of the pages of each search engine. Your business will gain greater visibility and have more opportunities to win new customers. You can contact SEO services dubai for a top notch marketing guide to beat your competition.
Therefore, in this content we are going to show you how local SEO works and how to position your site in the results of this type of search.
Here you will know:
What is local SEO?
What are the benefits of local SEO?
What are the local SEO ranking factors?
How to do local SEO?
How to do a keyword search for local SEO?
What types of content should be produced for local searches?
How do you find opportunities to link building locally?
Join us to learn all that!
What is local SEO?
In short, local SEO is a set of search engine optimization strategies that seeks to improve the positioning of a brand when users search for solutions within a specific location or want to find the most relevant option around.
This type of optimization does not focus so much on the company’s site, but on its Google My Business page, which we will know in depth in this article.
Local SEO is designed for searches that contain a geographic component – here’s the difference from regular SEO.
The location of the user searching for local businesses or pointing to a specific region in the terms or keywords , such as “downtown Guadalajara” or “in Jalisco”, triggers the local search algorithm and modifies the way in which Google displays its results.
This type of search offers an accurate look. Google’s intention is to offer a better user experience during their interaction, for which it dedicates all its efforts to guarantee better results with the greatest possible agility .
So when a person searches for a restaurant or movie theater on Google, the SERP understands that this person is likely in need of options near to where they are.
What does that tell us? Well, the user’s location becomes a factor of relevance to filter and classify the results. Since, it allows them to quickly find the options they need.
With the rise of searches on mobile devices, the geographic component has become super important to Google.
In the end, smartphones accompany us everywhere and, therefore, users demand that the search engine have an intelligence capable of offering relevant answers according to the location in real time.
In this way, if you are, for example, at a congress in Germany and you search for an “exchange house”, Google will offer you results in the city or town where you are. You do not need to specify that you need exchange offices in Berlin, because Google already knows that .
So to increase the chances that your business will appear in those searches, local SEO must show Google that you are optimized for the regions where those users are, and tell it that you are a business that has relevance in those places.
Later, you will understand much better what Google considers most important to do and to improve the positioning in this type of search.
What are the benefits of local SEO?
Google is increasingly helping users to explore their cities. Although the world today is digital, people do not stop visiting restaurants when they travel or go to the movies close to home.
For this reason, the search engine is focused on improving the search experience of users, so that they find tangible solutions in their real life.
Local SEO, therefore, represents a golden opportunity for companies to improve their positioning and increase the visibility they have in front of these people.
But is this local search optimization worth doing for any type of business?
Before you know the benefits of local SEO, it is important that you understand that taking advantage of this resource will not be useful for companies that do not have a physical location to sell, such as e-commerce.
So, this type of work is valuable for those businesses that receive local publicity.
We refer to:
Pubs, restaurants, coffees, theaters, cinemas, nightclubs such as discos, shops, malls, Hotels, inns, Beauty salons, barbershops, schools, medical consultants, hospitals and, basically, any business with a physical store or face-to-face service to the public.
It is for these types of companies that these optimizations are worth it and for which we made this article.
If you want to learn more, in the below mentioned text, you will discover the main benefits that local SEO can provide to businesses like those mentioned above.
Increase visibility in a region
This is the main benefit that any SEO strategy provides, regardless of the type of user it impacts.
In the case of local searches, optimization helps position a business among its many competitors in a particular geographic location, increasing your brand’s visibility on the web.
And, all this without having to invest a single penny in media , since local SEO is a completely organic strategy.
In the customer journey , local searches represent a stage very close with the company.
Someone who searches for a nightclub on Google, for example, may be considering options to have fun with their friends next weekend or even the same day.
Then, the results of that search are the basis of the decisions that provoke an action : the person can contact the business, see the reviews of other users, see photos of the premises and know how to get to the site.
If your business has optimized local SEO, you will be able to appear in the first positions, which will give you more chances that you are the best option for consumption or purchase .
A survey done by Think With Google , verified everything we have told you so far. That study showed that 76% of people who do a local search on a phone visit the business in the next 24 hours and that 28% of those searches lead to a sale.
You see the importance of local SEO!
Increase your local authority
For the consumer who sees the results of a Google search, the links that appear in the first positions are the ones that have the most credibility.
In the end, to appear at the top of ranking it is because these companies have earned the trust of the public and, of course, the search engine.
When it comes to local searches, those will further demonstrate your authority in the market within your region, as they will put you above your competition.
Attract new types of audience
Local searches are also a way to discover new businesses in cities. People in your area who may never have heard of your pizza chain, can now find it on a search.
Therefore, local SEO makes you appear to new potential customers , without having to invest in other channels.